While most businesses would like to rank higher in internet searches, many most lack the time, skill or budget to invest in Search Optimization Strategies. Good news is there are a few simple SEO actions even a small business can take. Claiming your Google My Business Listing is one of them and it’s usually* a quick, effective and FREE step in the right direction.
Why You Should Claim Your Google My Business Listing
- According to Google, the average Google listing that has been well-maintained with Google My Business gets 5X more views than listings which haven’t been claimed by their owners.
- Customers are 2.7x more likely to consider a business reputable if they see a complete listing on Google Search and Maps. Businesses understand the importance of being found on Google, and this service brings them one step closer to getting discovered.
- Customers are 70% more likely to visit and are 50% more likely to consider purchasing from businesses with a complete listing.
How To Claim Your Google My Business Listing
- Go to Google Maps.
- Search for your business name. If your business listing appears, look for the link “Claim this business”.
- Follow the prompts to claim your business. Please note you’re going to need your business address and phone number handy. Note: Depending on the information already available on the internet, Google will request you verify ownership either by call your business number or sending a postcard to your business address. Phone verification is immediate and is available to businesses that already have their phone number listed in a verifiable business listing. If Google can’t find a verifiable listing for your business, you may wait up to a week for the postcard.
Some businesses aren’t eligible for a business listing. These include:
- Rental or for-sale properties such as vacation homes, model homes, or vacant apartments. Sales or leasing offices, however, are eligible for verification.
- An ongoing service, class, or meeting at a location that you don’t own or have the authority to represent.
- Brands, organizations, artists, and other online-only businesses.
* Some businesses have difficulty getting their listings approved and verified for several different reasons. If your business doesn’t appear after following the steps above, review the full Guidelines for representing your business on Google or contact us for further assistance.