Rachel Powell Green
Rachel Green is the founder and primary consultant for My Marketing VP (MyMVP). MyMVP provides strategic marketing direction and manages execution of marketing plans and related campaigns for small to medium-sized businesses in North Georgia.
Rachel has almost 20 years of professional experience in marketing, communications, and related technology. She spent more than a decade managing electronic communications for the world’s largest insurance adjuster, managing more than 30 websites in multiple languages and coordinating global electronic communications.
Throughout her career, she has also consulted and assisted numerous colleagues and friends with entrepreneurial dreams with initial branding and marketing plans. This breadth of experience has provided her with a unique understanding of the challenges that face both large and small businesses. Today, she utilizes this experience to assist small and medium business by creating creative marketing plans that generate business and lay a solid strategic foundation on which to grow.
Once the strategic vision is in place, she draws upon her wide variety of experience in all marketing disciplines and technologies to successfully execute the plan. And she gets results. For example, a recent client received more than 100% increase in visitors after a website content and design optimization, with more than a 300% increase in visitor engagement. As the head of Marketing Technology for a large insurance adjusting company, she was a key part of the campaign team for their industry’s largest annual tradeshow. The last campaign she assisted with resulted in meetings with 672 clients and prospects and new opportunities potentially worth $82 million were generated.
Along the way, she has also won a few awards. In 2005, she won the bronze National Mature Media Award in the Financial Services division for a brochure she both wrote and designed. In 2014, she led teams that won Outstanding Mobile Website (CrawfordGTS.com) from Mobile Web Awards and two Insurance Standard of Excellence awards (Choosebroadspire.com and CrawfordGTS.com) from WebAward.org.
Rachel graduated from Berry College in 1999 with a BA in Communications and a double minor in Marketing and History. She is a past certificate holder for Salesforce Administration and is proficient in strategic planning, data analysis, SEO optimization, copywriting, website design, email design, print design, and photography.